Menu Engineering Matrix

Analyze your menu performance across four key categories

Chart Guide: Where Each Category Falls
⭐

STARS - Top Right Quadrant

High Popularity (right side) + High Profitability (top)

🐴

PLOWHORSES - Bottom Right Quadrant

High Popularity (right side) + Low Profitability (bottom)

🧩

PUZZLES - Top Left Quadrant

Low Popularity (left side) + High Profitability (top)

🐕

DOGS - Bottom Left Quadrant

Low Popularity (left side) + Low Profitability (bottom)

How to read the chart: The crossed lines divide the chart into four quadrants. Items to the right of the vertical line are more popular (higher sales). Items above the horizontal line are more profitable.

Food Items Analysis

No food items to analyze

⭐Stars (0)

High profit, high popularity. Promote these items!

🐴Plowhorses (0)

High popularity, lower profit. Consider price increase.

🧩Puzzles (0)

High profit, low popularity. Promote or reposition.

🐕Dogs (0)

Low profit, low popularity. Consider removal.

Understanding the Matrix

Stars: Your best performers. Keep them prominent on your menu and maintain quality.

Plowhorses: Popular but less profitable. Try to lower costs or slightly raise prices.

Puzzles: Profitable but unpopular. Improve visibility, descriptions, or reposition on menu.

Dogs: Low performers. Consider removal or complete redesign if you want to keep them.